If you want to really amplify your customer reach and drive your sales, having paid ads campaigns is a great way to achieve those goals. While with organic content you may not have much control over who sees your business, creating ad campaigns can make your advertising much more targeted. Social media ads are some of the cheapest advertising you can buy and can give you a reach and ad frequency you will not get in other forms of advertising. Around 48% of the world’s population use social media for an average of 2.5 hours a day. This is a lot of screen time that we could be using to find your key customers.
Process:
- When we have our first consultation with you we will find out as much about you as possible, what your goals are and also what you would like to focus on over the next few months. Would you like to promote a specific offer? Or would you like to reach a wide number of new customers?
- Using the information you have given us we will create a campaign plan tailored to your business. We will also be able to advise you on your budget and any adjustments to your social media presence that would help you to support the paid advertising.
- When the campaigns are set up we will maintain and check them regularly, optimising making needed changes, and also testing creative and copy to see what will get you the most money back for your ad spend.